Costcutter Supermarkets Group’s three-fascia strategy – kwiksave, Costcutter and myCostcutter – presents market leading options for retailers, giving them confidence that our packages are the perfect fit for their business.
Costcutter is convenience retailing. Its brand heritage gives customers confidence before they have walked into the store, knowing it is a brand that delivers on its promises to provide fresh, local, value.
The refreshed white fascia presents a professional look and feel and gives customers a quality shopping experience, enhanced by having a leading brand name above the door.
The introduction of the myCostcutter brand, with vibrant black, red and green colourways, heralds a significant departure from the traditional white and green colours, ushering in a superior retail experience.
Remaining loyal to Costcutter’s value promises, the premium-feel fascias provide retailers with the opportunity to differentiate themselves in a crowded marketplace.
The full myCostcutter package introduces new colours, layouts and textured finishes throughout the store, maintaining the high end environment. It is location driven and backed by retailers’ full commitment to support the concept inside and out.
Costcutter and myCostcutter facia guides.
The famous kwiksave brand has returned to the high street in a back-to-basics convenience store format.
Now owned by Costcutter Supermarkets Group, the kwiksave brand provides retailers with a flexible option with the support you would expect from a famous high street name. In its new convenience store format it offers low prices and great value to its customers, reinforced with a brand they know and trust.
The stripped back format delivers value for money whilst maintaining a quality retail product that is perfect for entrepreneurial retailers who are looking for flexibility, whilst providing them with a strong, recognisable brand that their customers will believe in. It is also a viable solution for retailers to differentiate their store where there is already a Costcutter store in close proximity.
The kwiksave package also benefits from the world class support services that retailers have come to expect from Costcutter Supermarkets Group.
kwiksave fascia guide.